Omnichannel strategies for future-oriented retail

Dr. André Claassen in »Manual: future-oriented retail«

The fact that only 17,000 clothing retailers have survived from the 52,000 in business at the start of the millennium illustrates the dramatic nature of the change.

The world of retail is experiencing greater upheaval than ever before. The demographic change turning ever more digital natives into affluent customers, the increasing number of product lines available online today, but also the simpler processes used in order systems and faster logistics handling have seen the share of online sales increase to over a third in some areas, such as clothing.

The fact that only 17,000 clothing retailers have survived from the 52,000 in business at the start of the millennium illustrates the dramatic nature of the change in this sector. It is predominantly chain stores and manufacturers who have filled the gap, while sales volumes have doubled in connection with almost the same revenues of around € 60 billion. Over the same period, retail space has risen by around 14% to 124 million m² and storage space has increased three-fold since 2003. This has resulted in a continuous decline in space productivity in retail over the past three years with a continued drop in footfall. This is due to a huge decline in space on the outskirts of large cities and will result in a further reduction in the “B” category space of small and medium-sized companies, whereas “1a” category space will continue to be fiercely contested.

The falling rents for these “B” category spaces over years now could not stop this trend and do not justify the retention of this infrastructure.

Within the following document, Dr. André Claassen illuminates "Omnichannel strategies for future-oriented retail".

About André Claassen

Dr. André Claassen began his career in international retail over 30 years ago. He held various retail-related management positions at SAP from 2002. Dr. Claassen has been responsible for the expansion of the fashion segment at KPS AG since 2015 and specializes in business transformation and process optimization.

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